Your PPC Can’t Win If Your Product Data Is Wrong.
Fashion searches are getting richer, longer and more specific, but your feed isn’t.
Mapp Fashion enriches every SKU with real fashion context so your paid campaigns finally match what customers actually search for.
Mind The Gap
Shoppers search in natural language, but your catalogue still talks fashion-spreadsheet
The Root of the Problem
Generic titles/product types miss real queries
Occasion, fabric/feel, style, silhouette/length.
Context is absent
Aesthetic/vibe, fit/feel/flow matter.
Localisation matters
Wrong terms (jumper/sweater; burgundy/wine) and missing size conversions (UK/EU/US) cost approval and clicks.
The Solution
Get a Google- and AI-friendly feed built for the era of agentic search. Mapp Fashion transforms flat catalogue data into rich, contextual fashion content that’s actually discoverable.
26K+ fashion-first attributes
We enrich every product with real fashion language: style, silhouette, fit, fabric, vibe, micro-occasions, trends and body-specific cues.
AI Models Trained Exclusively on Fashion
Our AI understands how people describe clothes — from “flows nicely” to “leg-lengthening trousers”, capturing micro-occasions, styles and trends.
Where Technology Meets Stylists
AI guided by in-house fashion experts ensures every attribute is accurate, contextual and human. Not just machine-generated SKU tags.
Discover the
Mapp Fashion Edge
Making every product speak your customer’s language
Off-shoulder eyelets jumper
33 additional attributes
Off-shoulder eyelets jumper
Existing Attributes (4)
Enhanced Attributes (33)
Product Discovery That Speaks Fashion
We see every product for what it really is: a unique mix of detailed, fashion-specific attributes. We understand the nuances that shape how people shop for fashion: sizing quirks, return patterns, seasons, and fast-moving micro-trends.
As customers browse, we learn from every interaction and build a clear picture of what each person is likely to want next, powered by an evolving propensity model that adapts to their behaviour.
Rocket Paid Media Services
As a Premium Mapp Fashion & Google Premier Partner, Rocket brings the full power of Mapp Fashion into your paid campaigns:
maximising visibility, sharpening audience targeting, and delivering real ROI uplift.
Audience Targeting
With Mapp Fashion enriched data, ad platforms can more accurately match the right products to the right shoppers.
Smarter Feeds
With new attributes around use, style, body, occasion, etc., we power up PMax, Meta Advantage+ and TikTok Ads.
Perfect Match
With qualitative attributes like “graduation dress” or “leg-lengthening trousers,” we capture intent-driven traffic by unlocking new search opportunities.
Quality Bidding
When platforms better understand your product, they reward it with higher relevance, more qualified reach, and lower CPC.
Personalised Creatives
Enriched product attributes allow us to automatically produce dynamic creative versions for every occasion, style preference, silhouette, and customer need.
Enhanced Analytics
Enriched product data helps algorithms understand patterns faster, delivering clearer, more actionable analytics.
How House of Bruar Improved Roas by 38% Through Product Type Enrichment
House of Bruar, a leading Scottish country fashion retailer, partnered with Mapp Fashion to fix feed quality issues and make product data more meaningful to real shoppers. Google Merchant Center had flagged problems like mismatched availability and price, along with missing attributes, leading to wasted impressions and reduced visibility. By enriching product types with clearer, customer-friendly language and seasonal context, the brand transformed its data into a performance driver.
“When the feed spoke the customer’s language, relevance improved”
30-day results across all A/B tests