Goals

  • Increase Revenue
  • Better Message Targeting
  • Increase Database Size
  • Integrate Software Stack
  • Improve Deliverability

Channels

  • Email
  • SMS
  • On-Site
  • Mobile Push
  • Web Push
  • Multi-Channel

Resources

  • Mapp Website
  • Mapp Blog
  • Mapp Resources
  • Mapp Learning
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Goal

Interest Category Automation

As part of this project, we will configure an interest category automation programme segmenting against the customers’ change of primary interest on a specific product category. This will allow you to create tailored campaigns showcasing that particular product category in a fully automated fashion.

EmailBetter Message Targeting